Marketing executives are usually in charge of a company's marketing department, overseeing the work of all marketing directors or managers. Most marketing executives have vice president or senior vice ...

Add DMNews to your Google News feed. Tension: We’re lured by the glamorous surface of advertising but discover the reality isn’t as shiny as it seems. Noise: Popular media oversimplifies the ad ...

Marketing is a multifaceted role that requires a diverse skill set. In some companies, a marketer is assigned very specific, specialized tasks, while in others you must be a jack-of-all-trades type.

Job descriptions are an essential part of the hiring process. They perform two major functions for a company: framing the business needs and helping attract candidates based on skills and profile ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Marketing co-ordinators help with the execution of marketing strategies and campaigns. Often reporting to the marketing manager, marketing co-ordinators provide general administrative support, track ...

Hiring great talent starts with an enticing job posting. Here’s how to create effective, engaging, and inclusive job descriptions sure to lure the best candidates for the job. Writing job descriptions ...