The Specsavers v Asda case in the UK shone a spotlight on a trade mark’s advertising function under case law from the Court of Justice of the EU. Alexandra Brodie and Bonita Trimmer explain why brand ...

In October, the Brazilian Patent and Trademark Office (BPTO) announced a new interpretation regarding the registrability of advertising elements. This new approach adopts a less restrictive stance, ...

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kerel Cooper, senior vice president of global marketing at LiveIntent. There’s a ...

Alasdair Poore and Richard Plaistowe of Mills & Reeve explain what businesses need to know about their keyword advertising strategies in the wake of the Court of Justice’s ruling in the Interflora ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.