We all love a nice strip or grid of addressable LEDs. It can add flair or an artistic touch to many projects, and it can make gaming computers look extra 1337. However, providing enough current to a ...

Go Addressable, a trade organisation dedicated to furthering the growth of addressable TV, has published research that highlights the value of addressable TV advertising, or the ability to serve ...

LTN Global is launching what it described as a universal signalling solution designed for addressable TV advertising. LTN Global says that fragmentation in distribution platforms and ad decisioning ...

Long a pipe dream, scalable linear addressable advertising is now available across all platforms. In fact, TV channels are deploying it now, and these early adopters will likely command extra-high ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

Marketers have long favored electronic media -- particularly television and radio -- for their ability to efficiently reach large audiences. But this broad reach often results in wasted impressions.

New alarm technicians are probably less familiar with conventional (IDC) systems than they are with addressable systems. I'll even go so far as to say that the development of the addressable fire ...

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NEW YORK--(BUSINESS WIRE)--VIZIO (NYSE: VZIO) today announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach have met the technology specifications of the Open ...