A new survey conducted for Go Addressable, an industry group dedicated to pushing addressable advertising, found that addressability was a big topic during the upfront TV market. In a survey conducted ...

Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market. In 2015, addressable TV ad spend reached $400 million in the US and grew to $890 ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...

While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...

Awareness, adoption of and education surrounding addressable TV advertising continues to increase. A new report from a non-profit trade organization dedicated to raising awareness of and advancing the ...

Paramount Global has become the first programmer to join Go Addressable, a group formed by distributors to push addressable advertising that has now been incorporated as a nonprofit trade organization ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings in conjunction ...

Addressable, an innovative end-to-end solution for Web3 marketing, announced today that it secured $7.5 million in a seed funding round, led by Viola Ventures and Fabric Ventures, with participation ...

NEW YORK—Addressable advertising on TV is the number one priority in 2021 for nearly half of the brands and agencies surveyed in a new study called “The Transformation of Television: Embracing the Era ...