Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how ...

Cyrus Shepard posted a poll on Twitter asking SEOs what is better to do when pruning old content, to 301 redirect or 404 the page. That is if the page cannot be updated to have better content, what do ...

Google's John Mueller said it again, if you 301 redirect pages that should 404 to your home page, Google will treat them as soft 404s anyway and thus all you are doing is confusing your end users.

Google advises against redirecting all 404 pages to the homepage, recommending proper redirects or maintaining 404 status codes. Don't redirect all 404 pages to your homepage Redirecting all 404s ...

If you have a website, the last thing you want is a 404 error page when a page link cannot be found. Not only is it bad for your Google search rankings, but it is ...