The chip giant says Vera Rubin will sharply cut the cost of training and running AI models, strengthening the appeal of its integrated computing platform.

Jensen Huang took to the CES stage on Monday to share the latest from NVIDIA, and while the presentation was more a refresher of technologies the company has been working on for the past few years, there were a couple of notable announcements.

At the CES conference, Jensen Huang, the company’s chief executive, said the more efficient and powerful chip would begin shipping later this year.